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Marketing-Cloud-Consultant PDF DEMO:

QUESTION NO: 1
Northern Trail Outfitters (NTO) plans to use Contact Builder to increase the scope of customer information they can see in an effort to establish more effective 1:1 relationships. NTO has a separate instance of Salesforce Sales Cloud that serves as their current customer master database.
What action should be taken when using Contact Builder? Choose 2 answers
A. Create a data extension to incorporate the imported data from a Salesforce Dashboard.
B. Use Marketing Cloud Connect to include data from Sales Cloud.
C. Conduct manual imports of customer information from Sales Cloud.
D. Combine each individual's channel contact information under one record.
Answer: B,D

QUESTION NO: 2
The customer has the following requirements for storing engagement data in their data warehouse:
* All email open and click activity must be pulled daily from MC
* Output files must meet the specific requirements for the data warehouse
* All the activity must be provided via FTP in one file.
Which automation workflow meets the customer requirements?
A. Extract activity of tracking extracts that combines data into required file -> Transfer activity
B. Query activity to pull data view information -> Extract activity of data extension -> Transfer activity
C. Extract activity of data view tables -> Query activity to create the required file -> Transfer activity
D. Report activity that generates recent send summary report -> Report delivered directly to FTP
Answer: A

QUESTION NO: 3
Northern Trail Outfitters (NTO) wants its monthly distributor newsletter email to appear to be sent on behalf of the subscriber's account representative without segmenting the audience by sales representative.
In which two ways could this distributor-specific sender profile be configured in a Marketing Cloud account with Sender Authentication Package implemented?
Choose 2 answers
A. Utilize AMPscript data extension lookups to dynamically populate the From Name and From Email values.
B. Use substitution strings to populate the From Name and From Email values in the sender profile.
C. Match the external keys of the sender profile and data extension containing account representative details.
D. Pick "Choose from list," selecting the From Name and From Email values from the list of account users.
Answer: A,B

QUESTION NO: 4
Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day, as a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return the site and continue their shopping.
What action should NTO take? Select One
A. Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
B. Create and send an apology email that includes a discount for a future purchase to all customers.
C. Create a user-initiated message to logged-in customers to send once the website is restarted
D. Import a file of logged-in customers into NTO's existing abandoned cart journey in Journey builder
.
Answer: C

QUESTION NO: 5
Northern Trail outfitters needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations.
What solution will decrease manual workloads on the team and will improve their customers' experience?
A. A triggered automation to send emails to customers who have made a purchase
B. A scheduled automation to send emails to customers who made a purchase daily
C. A user-initiated message to send an email to customers who made a purchase daily
D. A triggered message to send an email as soon as a customer completes a purchase
Answer: D

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Updated: May 28, 2022