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410-101 PDF DEMO:

QUESTION NO: 1
What are the different type of forms you can currently purchase ads on Facebook?
Choose only ONE best answer.
A. Power Editor, Ad Auction, and Marketing Partners.
B. Facebook Marketing Partners and Ad Auction.
C. Ad Auction, Insertion Orders, and Facebook Marketing Partners.
D. Facebook Marketing Partners and Insertion Orders.
E. Facebook Auction and Facebook Marketing Partners.
Answer: C
Explanation
There are basically three options for buying ads on Facebook:
* Facebook Marketing Partners: Formerly called PMD's are Facebook partners that help you launch campaigns outside of the Facebook interface.
* Insertion Orders (IO): This option is done directly through a Facebook Sales Representative. Usually, you will go through an IO for reach and frequency.
* Ad Auction: The most common way to purchase ads on Facebook. When you launch ads through the Ads Manager, you are utilizing the ad auction option.
Ads Manager are tools you utilize through the Ad Auction.

QUESTION NO: 2
What are some of the benefits of using "Reach and Frequency" buying option on Facebook?
Select all that apply.
Choose ALL answers that apply.
A. Predictability and control over frequency.
B. Predictability and control over reach and CPM.
C. Include Instagram as placement.
D. Define how much you want to spend each day.
E. Launch marketing campaigns to customer databases.
Answer: A B C D
Explanation
Reach and frequency buying can give you more predictability and control over the following:
* Reach and CPM
* Frequency
* Spend per day
* Placement distribution (e.g., Instagram vs. Facebook)
Keep in mind that you need an audience of at least 200,000 people in order to use the reach and frequency option. Additionally, you can only use reach and frequency on saved audiences and in multiple placements, not just Facebook Feeds.

QUESTION NO: 3
What tools can you use to determine if Facebook Pixel is detecting your event conversions?
(Select all that apply)
Choose ALL answers that apply.
A. Facebook pixel helper
B. Facebook Custom Audiences
C. Business Manager' Pixel Data Source
D. Facebook Analytics Tools
Answer: A C D

QUESTION NO: 4
Your client is a well recognized large brand, which has been in the market for +30 years, with a solid customer base.
The marketing brand manager wants to run Facebook ads for their new spring campaign. He/she insists on running interaction posts as the primary objective for all of the campaigns.
You explain that as a brand, they will benefit more running reach and frequency campaigns instead of promoted posts.
Select all of the reasons you give the brand manager to use reach and frequency as the primary bidding option.
Choose ALL answers that apply.
A. Branding campaigns usually have better performance by using the reach and frequency option as you can optimize for reach, frequency, and overall budget.
B. Branding campaigns usually perform better when optimized through CPM than CPA.
C. Reach and frequency will ensure the lowest cost per reach and cost per person impacted.
D. For brand marketing, changing attitudes and behaviors at scale will generate better results than specific actions on posts.
Answer: A B C D
Explanation
Research has shown the results in terms of Ad Recall, and Brand Awareness are fairly similar in a reach versus action optimized campaigns.
However, when it comes to costs, the results are quite different. Just look at the table below:
Both campaigns had a $500,000 budget. The expected lift was quite similar, but costs changed dramatically.
Reach campaigns allow brand managers to maximize more cost efficiently their marketing campaigns
.

QUESTION NO: 5
You have been running a campaign for a week with the following results:
You would like to optimize your campaign for maximizing ROAS.
Which campaign has the highest and which has the lowest ROAS?
(Select two that apply)
Choose ALL answers that apply.
A. Campaign #1 has the highest ROAS of 63.20
B. Campaign #2 has the lowest ROAS of 1.87
C. Campaign #3 has the lowest ROAS of 1.87
D. Campaign #2 has the lowest ROAS of 1.72
E. Campaign #3 has the lowest ROAS of 9.95
F. Campaign #3 has the highest ROAS of 63.20
Answer: A D

FacebookのCisco 400-007認定試験は競争が激しい今のIT業界中でいよいよ人気があって、受験者が増え一方で難度が低くなくて結局専門知識と情報技術能力の要求が高い試験なので、普通の人がFacebook認証試験に合格するのが必要な時間とエネルギーをかからなければなりません。 NewValidDumpsのFacebook　Esri EGFF_2024問題集は専門家たちが数年間で過去のデータから分析して作成されて、試験にカバーする範囲は広くて、受験生の皆様のお金と時間を節約します。 Microsoft DP-300J - 良い対応性の訓練が必要で、NewValidDumps の問題集をお勧めます。 ISC CISSP-JP - IT職員のあなたは毎月毎月のあまり少ない給料を持っていますが、暇の時間でひたすら楽しむんでいいですか。 SAP C-HAMOD-2404 - 最も専門的な、最も注目を浴びるIT専門家になりたかったら、速くショッピングカートに入れましょう。

Updated: May 28, 2022